Chapter Ten: Using Press Releases to Promote Your Broadcast
Press releases and market communications are an important aspect of your radio program. The most important part of your press release and related communications are content, honing your message, and training as to how to use self-service PR distribution! This week VoiceAmerica CEO Jeffrey Spenard and VP of Broadcast Operations Ryan Treasure deliver the “do’s” and “do not’s” of developing your press release themes, how to create succinct messaging, and the process to deliver these communications to your expanding audience. Our special guest this week is Founder and CEO of prhacker.com,Ben Kaplan and Christopher Conlan, Founder of Habobble Communications. Tune in Live as Jeff and Ryan talk with these special guests about Digital PR and how to leverage it for promotion.