ChapterSix: The Basic Structure of a Broadcast
t’s your show, so you have some flexibility in the way you want to present it! This week VoiceAmerica CEO Jeffrey Spenard and VP of Broadcast Operations Ryan Treasure discuss the structure of radio programs and ways to not only find your frequency but deliver the production elements to your audience. Topics this week include the definition and narrative required to structure your weekly broadcast such as “show clock”, “intros”, “outros”, “closers”, as well as managing “segments” and of course “advertising and sponsorships”. Jeff and Ryan will also discuss the dreaded “dead air” challenge witnessed by young and seasoned radio professionals throughout the industry. Take an hour this week and learn the lingo, structure, and how best to deliver your message once “Finding Your Frequency”!
Keywords: Jeff Spenard, VoiceAmerica.tv, VoiceAmerica.com, flexibility, Bonnie Graham, Randy Jackman, Ryan Treasure, structure, radio, tv