Chapter Five: Planning Your Strategy
Planning and Preparation are the keys to a successful radio program. This week VoiceAmerica CEO Jeffrey Spenard and VP of Broadcast Operations Ryan Treasure will dive into show development strategies, how to develop an outline of activities, and how best to deliver topics, marketing, and potential guests to your audience. Guests this week include LA Lakers 2002 1st round draft pick Kareem Rush as well as VoiceAmerica Executive Producer Jeremy Bornman. Kareem will deliver his experiences playing professional basketball and how he has leveraged media for Finding his Frequency. Join us this week as we “Plan Your Strategy” and educate our audience on the benefits of planning and preparing digital content.In this episodes “101” tutorial, Jeff and Ryan will show you how to align your message through "Planning your Strategy".
Keywords: VoiceAmerica.tv, VoiceAmerica.com, Jeff Spenard, Kareem Rush, Ryan Treasure, radio, tv, strategy