Hour 2 of the 2 hour LIVE special for Chapter 13: Monetizing your Broadcast
Return on investment is an important aspect of your broadcast. That return can come in many ways that can offset the costs associated with producing and delivering your professional broadcasts but also to create a revenue stream for your business. With consolidation in terrestrial broadcasting and new mobile and digital mediums listeners are consuming content within and outside of your show. So how do you monetize these listeners?